Nonprofit Communications
Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments.
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Do You Need More Personality in Your Marketing Mix?
Next Thursday, Jocelyn Harmon will be presenting a new webinar for us called Your Nonprofits Face: Adding Personality to Your Marketing Mix . I asked Jocelyn to give us a little preview with a guest post. Heres Jocelyn . . . Nonprofits have mixed feelings about marketing, branding and personality. …
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August Webinars: Email Prospect List, Personality, Low Budget, Donate Pages
Here is our August webinar lineup. As always, webinars are $35 each or you can attend as many as you want in a 12-week period with the All-Access Pass for $97. The recordings are included both ways, in case you want the training, but cant make our schedule. All of these webinars are 1:00 - 2:00 p.m. …
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The First 100 Hours - Turning Media Spikes into Fundraising Leads
On Tuesday, August 4, Alia McKee of Sea Change Strategies and Kevin Gottesman of Gott Advertising will present a webinar for us called Beyond Viral: Building Your Email List through Paid Marketing. If you are wondering how the leading nonprofits in U.S. expand to their email prospect lists to hundre …
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A Content Creation Strategy for Nonprofits: The Webinar Slides
Yesterday I taught a webinar called Content Creation Strategies for Nonprofits: Making the Most of Your Writing, Photos, and More. More than 650 people registered from 46 U.S. states and 22 other countries. (Pass this on to your nonprofit friends in Alaska, Delaware, Mississippi and South Dakota - …
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This Week’s Webinars: Get More Web Visitors & Content Creation Strategies
Just a quick reminder for you about this weeks webinars at Nonprofit Marketing Guide . . . Tuesday, July 21: Attracting More Website Visitors: Traffic Building Tips for Nonprofits What good is a website that nobody uses? Learn about proven tools to lure visitors to your nonprofits website, includin …
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Getting the Personal - Professional Mix Right in Social Media
Its a debate that anyone using social media these days is having: How much personal information do I share when Im using social media for work, and how much work information do my personal friends care to know? What are reasonable expectations for a nonprofit to have about what staff members will sa …
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Market or Promote Your Cause on Social Media? Yes, You Can!
The conventional wisdom these days seems to be that nonprofit organizations should not use social media for marketing, communications, promotion or anything like that. Instead, the CW goes, social media is only for listening and learning (call it market research and professional development if you a …
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Nonprofit Blogs: 5 Reasons You Do & Don’t Need One
Thursdays Webinar: Blogging for Nonprofits: Tips, Traps and Tales July 9, 2009 1:00 p.m. Eastern (10:00 a.m. Pacific) Get the details and register Missed It? Watch the recording when you get an All-Access Pass. Does your nonprofit need a blog? That depends on your overall communications strategy. …
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My Five Favorite Twitter Tools
Ive received several questions about the Twitter tools I use, so here are my five favorites. Yes, to use Twitter as efficiently as possible, you actually need to do more than what Twitter.com offers! 1. TweetDeck or Seesmic Desktop These tools let you put people you follow into groups, which is esse …
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Share Your Stories and Get in My Book
As Ive mentioned before, I am writing the book version of Nonprofit Marketing Guide this summer, which will be published in Spring 2010 by Jossey-Bass, and I want to put your story in the book! Right now, Im most interested in before and after stories. Tell me how things used to be, what you did to …
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Why You Need Spokesperson Training - Get It This Wednesday
On Wednesday, Thom Clark, co-founder and president of Community Media Workshop, will present How to Be an Effective Spokesperson for Your Nonprofit during our weekly webinar series. I asked Thom to present this training because spokesperson skills are incredibly helpful to all nonprofit communicator …
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Content Creation Strategies for Nonprofits: Free Webinar on 7/23
Nearly 400 people voted on the topic for our next Nonprofit Marketing Guide free webinar, and 61% of you picked Content Creation Strategies: Making the Most of Your Writing, Photos, and More. So thats what we are offering on July 23 at 1:00 p.m. ET (10:00 a.m. PT). Register now - 249 people already …
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In the Red Last FY? What to Put in Your Annual Report
One our All-Access Pass holders, Lane Phalen, a board member and PR committee chair for a local humane society called TAILS, recently submitted this question about what you say in an annual report when you are running a deficit: TAILS was founded ten years ago and we havent done an annual report at …
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Nonprofit Tech - How, When, Why, and What to Consider
Rebecca Leaman (aka Curious Apricot) at the Wild Apricot Blog has posted the latest edition of the Nonprofit Blog Carnival, with a nonprofit technology theme. Here it is. Youll find not only some good how-tos on social media, but also some posts that challenge you to really think about how you use t …
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Mixed Links: Can’t Miss Goodies for Nonprofit Communicators
Heres a tasty mix of links that I think youll find interesting or helpful as you build support for your good cause . . . Happy Friday! The next edition of the Nonprofit Blog Carnival (founded by yours truly) is coming up and the theme is nonprofit technology. Heres how to submit your blog post (dead …
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Mixing Your Work and Personal Life Online
When I started my consulting business 11 years ago, virtually everyone told me to market my services under a company name, rather than to promote myself under my own personal name. No one would hire an individual freelancer, I was told. I needed to appear to be a organization. Organizations were mor …
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I’m Doing a Free Conference Call on Email Marketing - Join Us!
Next week on Thursday, June 25, at 4:00 p.m. Eastern (1:00 p.m. Pacific), Ill be talking all about the Seven Steps to Better Email Fundraising and Communications on a free conference call hosted by Network for Good. Actually, Im only blabbing for about 20 minutes and then Im taking your questions fo …
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Vote on the Topic for the Next Free Webinar
Our next free webinar will be on Thursday, July 23 at 1:00 p.m. ET (10:00 a.m. ET). But I dont know the topic yet. Thats for you to decide! Here are the choices: - Hiring and Managing Freelance Writers, Designers and Other Communications Consultants - Listening to Social Media: Monitoring Whos Talki …
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Nonprofit Blog Carnival & More Goodies You Don’t Want to Miss
Heres a roundup of nonprofit marketing items you dont want to miss, which I affectionately called my Mixed Links. First, youll find this months Nonprofit Blog Carnival at the Nonprofit Congress Blog. The next edition will be hosted by Wild Apricot and they are seeking great blog posts on nonprofit t …
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Does Your E-Newsletter Need a Makeover?
Here are five signs that its time to give your email newsletter a makeover (and read on to see how I can help you with that next week): 1) You hate writing it. If writing your newsletter is a total drag or bore, you are doing it wrong! Your newsletter should be a great tool to communicate with your …
Nonprofit Communications
