Nonprofit Communications
Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments.
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Fundraising from Out-of-State? An Update on Registration Issues
As you get your online fundraising programs in place and start connecting with people through social media, the liklihood that you will raise money not only within your home state, but in multiple states, goes up. Diversifying your pool of donors is great, but it also comes with some additional lega …
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Mixed Links: Goodies for Nonprofit Communicators
Heres some great information a tasty cocktail of mixed links that Ive saved to share with you . . . Fundraising I was one of 10 guest speakers in Gail Perrys 2009 Year-End Fundraising Strategy Telesummit. Its full of advice on what you can be doing right now to make sure that you raise as much mon …
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Webinar Topics for 2010? Tell Me and Win a Pass
Im planning out the schedule for our webinar series in early 2010 and need your brilliant perspective - really. You know what you need better than I do! What belongs on the schedule, and what doesnt? Take this quick survey to rate the topics we are already considering, and to tell us whats missing …
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5 Spots Left in Online Fundraising Bootcamp E-Clinic Weds.
There are five spots left in this Wednesdays Online Fundraising Bootcamp - a special e-clinic limited to just 20 nonprofits. Want to join us fundraising season is upon us. Are you ready to raise as much as you can online? If not, don’t worry. That’s what the Online Fundraising Bootcamp E-Clinic is f …
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You! Up Against the Wall!
Or How NOT to Photograph Your Volunteer of the Month A Guest Post by Claire Meyerhoff Photos are the most wonderful (and cheapo) item in our Nonprofit Marketing Bag-O-Tricks. You probably already have a digital camera, so bring it to work and start taking some happy snaps of the fine folks doing g …
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E-Newsletter Makeovers: 5 Easy Design Fixes
This Thursday Im teaching a webinar called On-the-Spot E-Newsletter Makeovers: Get Your E-Newsletter into Better Shape. You can join us to get plenty of tips on how to makeover your own newsletter. Here are the details on participating after you register, youll get directions on how to volunteer yo …
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What Nonprofits Can Learn from Politico’s Success
Last week I had the opportunity to chat with Politicos managing editor, Bill Nichols, over a dinner hosted by the Friedman Foundation for Educational Choice. (I was there to teach local and state school choice advocates how to develop nonprofit marketing strategies.) Bill gave a fascinating presenta …
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Which is More Powerful in Messaging: Emotions or Facts?
If you ask veterans of hard-fought political campaigns which matters most, what a person feels or what a person thinks about your candidate, without exception, they will tell you that heart overrules head in the voting booth. The same goes for the way we make purchasing decisions, the way people vot …
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Magic Keys Radio This Friday: Powerful Stories
Were back! Claire Meyerhoff and I are so excited about our new season of Magic Keys Radio, the only live Internet radio show and podcast (that we know of!) thats all about unlocking the secrets to marketing your good cause. On Friday, September 25 at high noon EST, well be flipping the switch, turn …
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Free Teleseminar on Fall Email Fundraising & More This Week
Its a busy, busy week of training, starting with a free Nonprofit911 call from Network for Good on Tuesday, then a webinar on social media skeptics, an online fundraising workshop for AFP, and a conference closing plenary session via webinar. If you are participating in any of these events, let me k …
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September Webinars: Registration Now Open
Registration is now open for all of our September webinars at Nonprofit Marketing Guide. As always, a la carte registration is $35, which includes everyone in your office who can fit around one computer and two weeks of access to the recording, in case you cant make the live event. Or you can attend …
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The Making of “Do More Than Cross Your Fingers”
The American Red Cross wants every household to do three things: to build an emergency kit, to create a communication and evacuation plan, and to be informed about the disasters that are common in their communities. Fair enough, but how are they going to make it happen? By working the basics of a go …
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What’s Your Nonprofit’s Soundtrack?
A couple of weeks ago, I noticed Beth Ann Spiegels status update on Facebook: Beth Ann Spiegel needs your help finding hip songs etc) related to disability/ability, respect, achievement, dignity, friendship, etc. basically a soundtrack for The Arc of Atlantic County to play on Stocktons radio stati …
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Day in the Life of a Fundraiser
Jason Dick at A Small Change is the host of this months Nonprofit Blog Carnival, a monthly roundup of goodness from the nonprofit blogosphere, where this months topic is A Day in the Life of a Nonprofit Fundraiser. Check it out and add to the discussion by leaving a comment about what your days look …
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ROI of Listening: 17 Things to Do with What You Hear
If youve already started incorporating social media into your communications strategy and have done any research on it at all, youve come across the advice to LISTEN FIRST. What you are less likely to have found in your research is a practical list of what you can actually do with all of this new-fo …
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What “Trust Agents” Means for Nonprofits
I read Trust Agents by Chris Brogan and Julien Smith this weekend. Its about, as the subtitle says, Using the Web to Build Influence, Improve Reputation, and Earn Trust. Im talking about these concepts in the book Im writing on nonprofit marketing, so I wanted to see how what Chris and Julien advoca …
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How to Make Your Print Marketing More Affordable
Print newsletters have been the default communications tactic for nonprofits forever. Even though I now believe the default should be an e-newsletter, and we are seeing more and more nonprofits drop their print newsletters in favor of email, print still remains an important tactic for many organiz …
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Your Favorite Time-Saving Tips for Nonprofit Communicators?
Im devoting a chapter in the upcoming Nonprofit Marketing Guide book (available Spring 2010) to time. One of my 10 realities of nonprofit marketing is that it takes more time than money to do it well. This particular chapter is only about half-written, so please help me finish it! What are some of …
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10 Marketing Realities Nonprofits Need to Accept to Succeed
As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. As I was writing various chapters on both strategy and tactics, I realized that I was making choices about what to include and what to le …
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Nonprofit Blog Carnival, Other Cool Links for You, and a Question
I need your advice on a question about this blog, which Ive posted at the end, but first the good stuff . . . Heather Carpenter at Nonprofit Leadership 601 has posted the current edition of the Nonprofit Blog Carnival on nonprofit leadership issues. Check it out for posts on how nonprofit organizati …
Nonprofit Communications
