PR 2.0
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The Socialization of Your Personal Brand - Part I
SourceIn the era of the Social Web, practically everything we create and share online is open to public discovery, interpretation, and feedback positive, neutral and negative. It sounds sensational and perhaps a bit ominous, but its not meant to serve as a deterrent. It's only intended to introdu ...
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PR is Not Dead
SourceStop the presses...there's another "PR is Dead" meme that's circulating the blogosphere again. This time, all that's new is that many bloggers are revealing that they prefer discovering new and interesting products on their own and breaking the news before anyone else.Welcome to the news busin ...
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Introducing The Conversation Prism
Last year, Robert Scoble and Darren Barefoot debuted the Social Media Starfish to visualize and document the rapidly evolving landscape for social tools, services, and networks.If you work in marketing, public relations, advertising, customer service, product development, or any discipline that's mo ...
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Happy 10th Anniversary PRWeek
Happy 10th Anniversary PRWeek.As part of its 10th anniversary celebration, PRWeek is honoring one of the most important technological advancements in content distribution of the past 10 years: the blog.How does PRWeek celebrate blog? They're hosting a competition between 32 leading PR-focused blogs ...
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SEC To Recognize Corporate Blogs as Public Disclosure, What This Means for Wires and Press Releases
Note: This post originally ran on TechCrunch, "SEC To Recognize Corporate Blogs as Public Disclosure. Can We Now Kill the Press Release?" Here's the director's cut, "SEC To Recognize Corporate Blogs as Public Disclosure, What This Means for Wires and Press Releases"For several years, Sun CEO, Jonath ...
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Comcast Cares and Why Your Business Should Too - The Socialization of Service
Bradley C. Bower for The New York Times Frank Eliason, digital care manager at Comcast There's certainly no shortage of discussions in the blogosphere that examine and spotlight companies that are listening to brand-related conversations across the Social Web to improve customer service, retention, ...
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Facebook Connects Your Brand Across the Social Web
I attended the Facebook f8 developer conference yesterday in San Francisco and Im still recovering from the overwhelming experience. Thousands of developers flocked to the San Francisco Design Center to see their Social Sherpa in person and calibrate with his vision for the next year of propagating ...
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New Communication Theory and the New Roles for the New World of Marketing
In the era of the social Web, communications is evolving back to its origins of communicating with people, not at them. It may seem implied, but communications does not, for the most part, embody two-way discussions.Over the years, communications has evolved into a one-way distribution channel that ...
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The Social Revolution is Our Industrial Revolution
Broadcast and print media and the services the support the creation and distribution of information are not dead and Social Media is not going to get indicted for holding the smoking gun.These powerful, influential, and age-old industries are however, undergoing some of their most radical transforma ...
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Sprout Adds Fuel to the Widget Economy
Sprout is a new, very cool service that lets everyday people create portable widgets for embedding on Web sites, blogs, and in social networks.I was originally introduced to the service at DEMO08 in January and was immediately blown away.We live in the widget economy and people today are empowered a ...
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Sprout Fuels the Social Widget Economy
Sprout is a new, very cool service that lets everyday people create portable widgets for embedding on Web sites, blogs, and in social networks.I was originally introduced to the service at DEMO08 in January and was immediately blown away.We live in the widget economy and people today are empowered a ...
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The Essential Guide to Social Media Translated into French
Francois Ramaget of Aspect Consulting translated The Essential Guide to Social Media into French and has made it available as a free download here. Thank you Francois!The Essential Guide to Social Media is a "quick start" overview of how to listen and participate in social media and new media marke ...
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The Art of Conversation - It's About Listening Not Marketing
Discussions and debates on the viability, necessity, and effectiveness of conversational aka social media marketing continue to roar across the Social Web.There are three sides to this equation:- New media pioneers and practitioners who defend and evangelize the art of conversations because they're ...
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Identi.ca, a White Label Microblogging Network
It's inevitable. As Twitter experiences growing pains, new entrants will seize the opportunity to provide a more complete and open experience to communicating with, and at, the people you may or may not know. Few will succeed, while others force evolution to inspire new features and capabilities in ...
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Chad Hurley on the Rise, Acquisition, and Future of YouTube
Social Media is our genre's Industrial Revolution. It is the era of new influencers and the ability for everyday people to share their creativity, expertise, thoughts, ideas, and passions in order to participate in and build a community around common interests.People are taking their destiny into th ...
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Intel Insiders to Advise Intel on Social Media Strategies
You've heard of Intel Inside, the now legendary marketing program that intelligently convinced consumers to make purchasing decisions based on the chip that powered their PCs. Now, I'm proud to introduce the new Intel Insiders program, a new initiative that extends the company's genuine intention of ...
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The Art of Conversation - Thoughts and Observations
We all purport to be social media experts these days, yet most of us are truly students. Many of us overlook some of the most rudimentary elements that define and inspire the socialization of content, especially the social sciences involved with observing the culture, behavior, and conversations wit ...
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The Essential Guide to Social Media - A Free eBook
Ive been involved with Social Media since the beginning and the more I work, write, and speak, the more I learn. Over the years Ive observed a series of questions and reactions that Ive documented along the way and have actively included them in my posts, ebooks, contributions, as well as at my s ...
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PR Tips for Startups - The Director's Cut
Note: This post was originally published on TechCrunch as "PR Secrets for Startups." Many thanks to Michael Arrington and Erick Schonfeld for giving me the opportunity to share my experiences with the startup community.Due to space constraints, the original draft, which was entitled "PR Tips for Sta ...
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Ariel Waldman vs. Twitter, When TOS Doesn't Apply to You
Credit: Ariel WaldmanThis is part of my ongoing series on Crisis Communications 2.0, which helps companies and marketing professionals learn from each other to more effectively communicate with customers, stakeholders, media, and peers.I purposely waited to write this post until this discussion clea ...
PR 2.0
