Tools For Success
Connect with America\'s leading business experts, authors and leaders. Contribute your expertise to the show, and Grow your Business!
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Jay Lipe - Stand Out from the Crowd: Secrets to Crafting a Winning Company Identity
Your companys identity is far more than just letterhead, logo, and business cards. It requires an end-to-end communications approach with verbal, written, and visual messages that target the customers you want to reach, ensure consistency in all marketing materials, and keep your identity program o …
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Dan Lyons - oPtion$: the secret life of steve jobs (a parody by fake steve jobs)
Welcome to the mind-to the world-of Fake Steve Jobs. Fake Steve the counterintuitive management guru: “Obviously we can’t literally put our employees’ lives at risk. But we have to make them feel that way.” Fake Steve the celebrity hobnobber: “I like Bono. He’s the only person I know who’s more self …
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Charles Wheelan - Naked Economics: Undressing the Dismal Science
Ever wonder what it means when the Fed raises interest rates? Or why there are occasional fears of inflation? To the rescue comes this simplified and chatty nontextbook textbook. Using words rather than math, it makes economics accessible, comprehensible and appealing. Wheelan, the Economists Midwes …
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Len Saffir - PR on a Budget: Free, Cheap, and Worth the Money - Strategies for Getting Noticed
For those who think their “widget” is the coolest around and are going it alone with PR, getting publicity is often a confusing, hit-or-miss process. Incorporating public relations in business plans can be the difference between success and failure. But recognizing the power of PR is one thing; ha …
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Michael Collins - The Million Dollar Idea in Everyone: Easy New Ways to Make Money from Your Intere …
Join the innovation revolutionand turn your BIG ideas into BIG money! Before the Internet made instant communication and collaboration possible, inventing a new product or starting a new business was risky. Innovators and entrepreneurs were often faced with the daunting task of doing it all on their …
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Ben Sorensen - Customer Tells: Delivering World-Class Customer Service by Reading Your Customers’ S …
What trait do championship poker players and world-class customer service professionals have in common? The ability to reliably read people. Customer Tells, the innovative new book by bestselling author Dr. Marty Seldman, John Futterknecht, and Ben Sorensen focuses on the key concept of the “tell,” …
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William Traugott - Eight Strategies to More Effective Leadership
In eight chapters, this book outlines ideas that contribute to more effective leadership. “Meaningful” implies an educated ability to instill and to act upon guiding principles that bring successful results. “Meaningful managing” is knowledgeable, cosmopolitan, leading, wise, diverse, ethical, commi …
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George Stalk - Five Future Strategies You Need Right Now
It’s easy to miss many innovations in strategy until they appear on the front page of a major business publication. But by then everyone – including all your competitors – is using them. As a CEO or senior executive, your job is to detect these strategies and implement them – before your competito …
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Joe Knight - Financial Intelligence: What You Really Need to Know About the Numbers
Managers in every business are expected to use financial data to make decisions, allocate resources, and budget expenses. But the truth is, many are uncomfortable applying the most basic financial tools in their day-to-day work. Even managers who consider themselves financially savvy may not underst …
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Tanner Stransky - Find Your Inner Ugly Betty: 25 Career Lessons for Young Professionals Inspired by …
Normal 0 st1\:*{behavior:url(#ieooui) } /* Style Definitions */ 5.4pt 0in New Roman";} Primetime can help you get ahead! The Office’s Michael Scott offers many lessons on what not to do in a job. The heroine of Ugly Betty shows us how to get ahead by doing our homework… like the tim …
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Sondra Thiederman - Making Diversity Work: 7 Steps for Defeating Bias in the Workplace
Step-by-step strategies to make your business more competitive and productive. Workplaces are more diverse than ever, and studies show that this diversity contributes to innovative ideas and novel approaches to decision-making. A diverse workplace also makes for stronger business relationships with …
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Keith Wyche - Good is Not Enough (…and Other Unwritten Rules for Minority Professionals)
You may have gone to the right schools, taken the right courses, made all the right moves in your career. But somehow it’s not working. You’re stuck, and nobody will tell you why. The doors of corporate America have opened wider than ever for minorities, but the cement ceiling is still thick. The co …
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Introducing the Tools For Success Podcast Media Center
Listen to this short message from host Ken Inlow to hear what Tools For Success is all about, learn how to easily navigate around the site, and discover how you can connect, contribute, and grow! Were excited youre here and we hope you find Tools For Success to be an invaluable resource for your b …
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Robert Solomon - The Art of Client Services: 58 Things Every Advertising & Marketing Professional S …
If you work with clients in any industry, The Art of Client Service is for you. If you work in an advertising or marketing agency, then this book is indispensable. Distilling decades of experience, advertising executive Robert Solomon has compiled the definitive resource for advertising and marketin …
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Nick Romer - Make Millions Selling on QVC: Insider Secrets to Launching Your Product on Television …
Make Millions Selling on QVC is more than just a guide to getting you and your products in front of millions of potential customers; it’s an inside look at how the largest television retailer in the world operates. The information and advice found throughout these pages will give you a distinct edge …
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Martin Yate - Knock ‘Em Dead 2008: The Ultimate Job Search Guide
For more than 20 years, Martin Yate has been helping job seekers just like you achieve their ultimate career potential. In Knock Em Dead 2008, youll find the latest on job market development, professional networking strategies, effective career-researching methods, and the expert advice that has ben …
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Tom Geller - Save My Home
Many homeowners facing foreclosure don’t have to lose their homes. In fact, there are proven tactics for keeping your home—no matter the size of your debt and even if your mortgage is already in default. More than half of homeowners facing foreclosure didn’t ask their lender about these strategies. …
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Dan Roam - Back of the Napkin: SOLVING PROBLEMS and SELLING IDEAS with PICTURES
A bold new way to tackle tough business problems—even if you draw like a second grader When Herb Kelleher was brainstorming about how to beat the traditional hub-and- spoke airlines, he grabbed a bar napkin and a pen. Three dots to represent Dallas, Houston, and San Antonio. Three arrows to show dir …
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Pamela Skillings - Escape from Corporate America: A Practical Guide to Creating the Career of Your …
Does your corporate career leave you stressed out, burned out, or just plain bummed out? You’re not alone. The good news is that there’s a way out–and you’re holding it. Written by career expert and corporate escapee Pamela Skillings, Escape from Corporate America inspires the cubicle-bound and the …
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David Meerman Scott - The NEW RULES of MARKETING & PR: How to Use News Releases, Blogs, Podcasting, …
The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advert …
Tools For Success
